The company's purpose is the manufacture, trade and distribution of audiovisual and interactive media, in particular in the entertainment sector, provision of services in the field of audiovisual and interactive media, software development and the conduct of training sessions. The purpose also includes the acquisition, management, exploitation and commercial use of licenses, copyrights, trademarks, patents and other audiovisual, artistic and other intellectual property rights. It may establish branches, participate in other companies, acquire or establish similar or related companies and conduct all business that is directly or indirectly related to its purpose. It may also acquire, manage and sell securities, copyrights, patents and licenses, acquire, encumber, sell and manage real estate in Switzerland and abroad.