The company's purpose is to trade in goods of all kinds, in particular nutritional supplements and health-related products, as well as to provide consulting, coaching and support services in the areas of nutrition, health, personal development and financial self-efficacy. It can develop and operate its own educational formats and digital platforms, as well as implement measures to promote holistic quality of life. The company can establish branches and subsidiaries in Switzerland and abroad, participate in other companies in Switzerland and abroad, and conduct all business that is directly or indirectly related to its purpose. The company can acquire, encumber, sell and manage real estate in Switzerland and abroad. It can also provide financing for its own account or for the account of third parties, as well as provide security for the liabilities of affiliated companies.