The company's purpose is: operating a communications agency; operating an agency that advises advertisers on strategies and media choices (media planning) and acts as an intermediary in the purchase of advertising space; advertising and influencer representation in Switzerland and abroad; product placement; brand exposure; developing structures in the metaverse and artificial intelligence; operating and developing newspapers in print and digital formats nationally and internationally, as well as all related activities in the field of communication; operating and developing national and international radio stations, as well as all related activities in the media sector; training in the field of media and audiovisual; any activity in the field of film development and production; participating in other companies, as well as acquiring, managing, and selling real estate, except for operations prohibited in Switzerland by the Federal Law on the Acquisition of Real Estate by Foreigners (LFAIE). The company may establish branches or subsidiaries in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire or establish companies with an identical or similar purpose, carry out all operations and conclude all contracts necessary to achieve its purpose or related thereto directly or indirectly. It may also carry out all financial, fiduciary, commercial, or industrial operations, movable and immovable, related to the achievement of its purpose. It may also grant loans or guarantees to its shareholders and third parties, act as guarantor for loans subscribed by shareholders or third parties, and guarantee these loans by issuing or pledging mortgage securities or by subscribing to any other financial commitment.