The company's purpose is: - the purchase, sale and marketing of watches and accessories; - the import and export of goods of all kinds; - the provision of goods and services related to the marketing of watches and the import-export of goods of all kinds; - the creation of websites and all services related to digital marketing. It may also acquire and manage participations, on its own behalf or on behalf of third parties, in commercial or industrial companies, located in Switzerland or abroad, by acquiring shares, bonds, parts, holding claims or any other suitable form, acquiring patents and trademarks. It may carry out all operations that are directly or indirectly related to its main purpose. The company may grant loans to its associates or to third parties, guarantee loans subscribed by its associates or third parties, secure these loans by issuing or pledging mortgage securities or by subscribing to any other financial commitment, pledge its assets to guarantee any claim. The company may carry out any commercial and financial activity, any investment or other activity directly or indirectly related to its purpose or which is intended to achieve it. It may carry out these operations on its own behalf or on behalf of third parties, as a representative or agent, or have them executed on its behalf by third parties. The company may establish branches and subsidiaries in Switzerland and abroad and participate in other companies in Switzerland and abroad.