The company's purpose is to provide all services related to the global field of sports, music, art, and lifestyle in Switzerland and abroad, organizing and developing events, and selling image rights; creating events (including sports, music, seminars, and shows, e-sports); providing all services in the fields of audiovisual, event, communication, new technologies, acquisition, sale of image rights (all sectors combined), business management in Switzerland and abroad, as well as all commercial services; providing all services related to the purpose in the fields of brands and products in these different sectors (sports, music, art, lifestyle) as well as in the medical, advertising, and digital fields; setting up and managing technology for viewing audiovisual content, including sports, cinema, and music; marketing articles in material and digital formats related to sports, sports marketing, and event activities, taking stakes in any kind of company, exploiting commercial brands related to this activity. The company may carry out, either on its own account or on behalf of third parties, all financial, commercial, industrial, movable or immovable operations, except for operations prohibited by the LFAIE, directly or indirectly related to its social purpose. It may acquire, hold, and dispose of real estate and, in general, carry out any activity directly or indirectly related to its purpose. The company may also grant or request loans to its shareholders, subsidiaries, or related parties and carry out all commercial, financial, or other transactions directly or indirectly pursuing its purpose. It may notably create branches in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire companies with an identical or similar purpose, or merge with such companies, carry out all operations, and conclude all contracts intended to develop and expand its purpose or directly or indirectly related to it.