The company's purpose is the conception, development, editing, and exploitation of media, particularly local and regional digital media, as well as information, journalistic, editorial, and service-related services, in Switzerland and abroad. Its activities include the development and exploitation of technological infrastructures, software solutions, content production and distribution systems, including the use of automation and artificial intelligence technologies. The company holds, manages, and exploits intellectual property rights, brands, formats, data, and processes related to its activities. It may grant licenses, provide white-label services, offer consulting, development, and exploitation services to third parties. The company may create branches and subsidiaries, invest in other companies, acquire assets, and conclude all legal and financial acts directly or indirectly related to its purpose. In pursuing its purpose, the company aims to have a significant positive societal and environmental impact within the framework of its commercial and operational activities.