The purpose of the company is the marketing in Switzerland and internationally of various products in the field of hospitality. The company may hold shares in other companies and acquire, operate, manage and sell real estate and intellectual property rights, establish subsidiaries and branches in Switzerland and abroad and undertake all legal acts in relation to its purpose or which are likely to promote its development or that of the companies of the same group. The company may grant direct or indirect financing to third parties, including companies in which it holds a direct or indirect stake, to its direct or indirect partners and to the companies in which they hold a direct or indirect stake, whether through loans or other financing, including as part of cash pooling agreements, as well as constitute securities of any kind for their commitments, including through pledges or transfer of assets of the company in trust or guarantees of any kind, whether for remuneration or not.