The company's purpose is to operate online trading activities. The main activities of the company include the purchase of goods, the management of inventory, the creation of online sales platforms, the implementation of marketing strategies to promote products, and the processing of customer orders, including shipping and customer service. The company may establish branches and subsidiaries in Switzerland and abroad, participate in other companies in Switzerland and abroad, and conduct all business that is directly or indirectly related to its purpose. The company may acquire, encumber, sell and manage real estate in Switzerland and abroad. It may also provide financing for its own account or for the account of third parties, as well as provide security for liabilities of affiliated companies.