The purpose of the company is the import and export as well as the trade of lifestyle products and goods of all kinds. The company may establish branches and subsidiaries in Switzerland and abroad, take over representations, acquire, hold, encumber and sell properties in Switzerland and abroad. It may grant loans and other direct or indirect financing to direct and indirect subsidiaries, as well as to third parties, including its direct and indirect shareholders and their direct and indirect subsidiaries, including within the framework of cash pooling agreements, and provide security of all kinds for their liabilities, including by way of pledges or fiduciary transfers of the company's assets or guarantees of any kind, whether remunerated or not.