Directly or indirectly, in Switzerland and abroad, the creation, editing, production, distribution, publication, and commercialization of all intellectual content, by all means and on all media; consulting and providing all services in the field of marketing as well as the creation, taking, acquisition, exploitation, commercialization, and assignment of all procedures and intellectual property rights, including but not limited to copyrights, databases, patents, trademarks, designs, and domain names. The company may also engage in any other activity directly or indirectly related to these purposes; it may, in particular, establish branches in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire companies with identical or similar purposes, or merge with such companies, carry out all operations, and conclude all contracts suitable for developing and extending its purpose or directly or indirectly related thereto.