The company's purpose is the conceptualization, creation and management of national and international sports, artistic and cultural events, as well as all convergent activities. It may carry out any financial or commercial operation related to its purpose or likely to promote it. It may open branches in Switzerland and abroad, carry out all activities directly or indirectly related to its purpose, take participations, found or finance companies having a direct or indirect relationship with its purpose, excluding any operation subject to the LFAIE. The company may grant to its direct or indirect shareholders, as well as to its direct or indirect subsidiaries, with or without remuneration, loans or other financing and provide, to cover the commitments of such other companies, securities of all kinds, including by way of pledge or fiduciary transfers of ownership of the company's assets or by way of guarantees of all kinds.