The company's purpose is to develop, produce, distribute, trade, rent and lease sports, fitness, therapy and lifestyle equipment and products. Furthermore, the company aims to trade in products for health promotion, health maintenance and rehabilitation, as well as to develop and operate digital sports and community applications and the corresponding software. The company can provide management and consulting services to subsidiaries and third parties. The company can establish branches and subsidiaries in Switzerland and abroad, participate in other companies in Switzerland and abroad, and conduct all business that is directly or indirectly related to its purpose. The company can acquire, encumber, sell and manage real estate, rights, trademarks and licenses in Switzerland and abroad. It can also provide financing for its own account or for third-party account, as well as provide guarantees and sureties for subsidiaries and third parties.