The company's purpose is to engage in trade, import and export of goods of all kinds, in particular innovative technical products, trend articles and works of art, operate internet portals and online shops, as well as provide consulting and services, especially in the field of electronic media, new technologies and innovation projects. The company may also assume representations, acquire, develop, manage and exploit patents, licenses and manufacturing processes, acquire, manage, encumber and sell real estate, and conduct, finance and promote any kind of business that is compatible with the company's purpose. The company may establish subsidiaries, branches and agencies in Switzerland and abroad, and participate in, acquire and sell similar or related businesses.