The purpose of the company is to provide services in various areas of customer and brand activation in Switzerland, in particular in consulting and implementation in the field of (digital) communication, sponsoring, merchandising, marketing conception, planning, organization and execution of events and occasions, in trade and manufacturing of consumer goods of all kinds, as well as the execution of management and consulting tasks of all kinds. The company may establish branches in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire or merge with similar or related companies, acquire, manage and sell real estate, and enter into all transactions and conclude contracts that are suitable to promote the purpose of the company or are directly or indirectly related to it.