The company aims to provide services in the fields of communication, marketing, advertising, public relations, business consulting, music and film, as well as the implementation of communication solutions from strategy and creation to consulting and storytelling to realization and production. Furthermore, the company engages in the trade of goods of all kinds. The company may establish branches and subsidiaries in Switzerland and abroad, participate in other companies in Switzerland and abroad, and conduct all business that is directly or indirectly related to its purpose. The company may acquire, encumber, sell and manage real estate in Switzerland and abroad. It may also provide financing for its own account or for the account of third parties, as well as provide securities for the liabilities of affiliated companies.