The company's purpose is the creation and management of events, life coaching, representation and negotiation of contracts for athletes; all real estate transactions, the purchase and sale of land and buildings; the promotion, construction, renovation, rental, administration, brokerage and management of any real estate property, in Switzerland and abroad. To this end, the company may: engage in any financial, commercial or industrial activity, movable or immovable, directly or indirectly related to its purpose; create branches or subsidiaries in Switzerland and abroad; participate in all companies having a direct or indirect connection with its purpose; grant loans or guarantees to associates or third parties, if it serves its interests.