The company's purpose is: all activities related to advising companies and organizations in Switzerland and abroad, particularly in the areas of strategy, management, marketing, innovation, business development, sustainability, and value creation; supporting the development of individual and team potential through coaching, training, and mentoring; the design, development, and operation of digital platforms and technological services, the organization or facilitation of events, activations, digital marketing campaigns and influence, as well as all community and collaborative projects and related activities. It may also, either for its own account or for the account of third parties, carry out all financial, commercial, movable or immovable operations directly or indirectly related to its social purpose and take an interest, in all forms, in all similar enterprises, notably by taking participations in similar enterprises. The company may also establish branches and subsidiaries in Switzerland and abroad. It may grant loans or guarantees to partners or third parties if this promotes its interests.