Informatics. Retail, e-commerce, wholesale and global import/export of photographic articles and related products, binoculars, telescopes and related products, sunglasses and related products, consumer electronics, video and audio equipment, hi-fi equipment and GPS receivers, watchmaking, fixed and mobile telephony, data processing and related products, software and computer games, video games, gadgets, souvenirs, board games, household appliances and accessories, office and home supplies, cosmetics, clothing, ethnic articles, food, sweets, beverages, tobacco and related products, newspapers, books, magazines, postcards, etc. and any other legally tradable article. Administrative and IT consulting. Tour operator. As well as carrying out any other activity aimed at achieving the purpose.