The company's purpose is to provide services in the field of marketing communication, in particular advertising and sales promotion, organization and execution of events, and public relations, as well as the purchase and sale and distribution of fashion and lifestyle accessories, the operation of a fashion agency, and the trade of goods of all kinds. It can establish branches in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire or merge with similar or related companies, and enter into all transactions and conclude contracts that are suitable to promote the purpose of the company or are directly or indirectly related to it. It can acquire, manage, encumber, and sell real estate, copyrights, patents, and licenses of all kinds.