The company's purpose is to carry out installations in the field of advertising and sales promotion, specifically window decorations and point of sale marketing. The company may also establish branches and subsidiaries in Switzerland and abroad, participate in other companies in Switzerland and abroad, and conduct all business that is directly or indirectly related to its purpose. The company may acquire, encumber, sell and manage real estate in Switzerland and abroad. It may also provide financing for its own account or for the account of third parties, grant securities for liabilities of affiliated companies, and enter into all transactions and conclude all contracts that are suitable to promote the company's purpose or are directly or indirectly related to it.