The purpose of the company is to operate an agency for interactive communication, public relations, event marketing and sales promotion, incorporating media work, publications and new electronic media. Furthermore, the company aims to exercise public relations functions in the field of children's and family communication. The company may establish subsidiaries and branches in Switzerland and abroad, take over representations and enter into all transactions that directly or indirectly promote the company's purpose. It may also participate in other companies, take out loans and acquire, manage and sell real estate.