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Interbrand AG

Summary

About the company

Interbrand AG is a global brand consultancy that provides brand strategy, design and brand valuation services. Its work includes brand architecture, brand economics and valuation, governance, performance measurement, naming, and identity and experience design.

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Products & services

Industry:Advertising Agencies

✓ Offered9

Brand strategy

Brand strategy for companies, repositioning and brand architecture; development of strategies that support brand value, growth and purchase decisions.

Brand design and identity

Brand design and identity for consistency and recognisability; visual brand appearances, brand identity and design systems for global brands.

Brand architecture

Brand architecture for structuring brand portfolios, sub-brands and corporate brands; aligned on clarity and consistent brand management.

Brand management

Brand management and brand governance for consistent execution across markets and channels; supporting brand decisions and guidelines.

Brand performance

Brand performance for measuring and steering brand impact; forecasting, assessing and quantifying the effect of brand activities on business results.

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Interbrand AG

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Interbrand AG

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