Development of activities aimed at making the marketing and management of commercial enterprises and non-profit organizations more effective and efficient, planning and implementation of training and further education events, distance learning courses and workshops, provision of accompanying consulting services in the sense of a change agent, as well as publication and/or distribution of educational, learning and communication materials such as books, magazines, films and video materials, evaluation and trading of sports rights, and acquisition and implementation of events of all kinds; full purpose description according to the articles of association