The company's purpose is to provide strategic, managerial and operational consulting and support to businesses, as well as to study, research and develop marketing strategies and market research. The company may also engage in trading, brokerage, agency and business development activities. The company may establish branches in Switzerland and abroad, participate in companies in Switzerland and abroad, carry out all commercial or financial operations deemed useful or connected to the purpose of concluding agreements and contracts that promote the company's purpose or are directly or indirectly related to it. The company may acquire companies of any kind. The company may acquire, manage, encumber or sell properties, patents and licenses of all kinds. It may also acquire real estate in Switzerland and abroad.