The company's purpose is to engage in brand development, consulting, advice, corporate branding and design, social media management, employer branding, development of brand messages, creation of websites and online shops, branding and product photography, content creation, lectures, presentations, workshops, integration of sustainable health at work and personal assistance in the field of HR and similar activities. The company may establish branches and subsidiaries in Switzerland and abroad, participate in other companies in Switzerland and abroad, and conduct all business that is directly or indirectly related to its purpose. The company may acquire, encumber, sell and manage real estate in Switzerland and abroad. It may also provide financing for its own account or for the account of third parties, as well as provide securities for liabilities of affiliated companies.