The company's core activity is coaching and self-defense training. More specifically, the company offers three main services: 1. Corporate Coaching: Coaching for companies and teams to increase productivity and skills. 2. Individual Coaching: One-on-one coaching for individuals to achieve personal goals and bring about changes in their lives. 3. Krav Maga: Self-defense training to teach people how to protect themselves and resolve conflicts. The company also offers team-building exercises and self-defense courses tailored to the needs of its clients.