The company's purpose is to provide all kinds of advice in the fields of communication, sponsoring, marketing, as well as any other related advice and activities. In general, the company may establish branches or subsidiaries in Switzerland and abroad, participate in other companies, acquire or establish companies with an identical or similar purpose, grant loans or guarantees to associates or third parties against payment or free of charge, and pledge its own assets in favor of associates or third parties. The company may also carry out all financial, commercial, movable, immovable, import-export operations of materials and others, and conclude all contracts that are suitable for developing its purpose or are directly or indirectly related to it.