The company's purpose is to operate a fitness and health center with a focus on functional training, including CrossFit, personal training, group classes, and related services. The company also operates a business division under the name Irie Kids, which specializes in children's fitness programs, sports education, partnerships with international schools, gymnastics, movement training, extracurricular activities, holiday camps, and trainer development. Irie Kids is an official business division of Irie Health & Fitness GmbH and is fully integrated into the parent company's legal, financial, and administrative structure. The company may establish branches in Switzerland and abroad, participate in other domestic and foreign companies, acquire or merge with similar or related companies, and enter into all transactions and contracts that are suitable to promote the purpose of the company or are directly or indirectly related to it. It may also acquire, manage, encumber, and dispose of real estate, intellectual property rights, and licenses of all kinds.