The company's purpose is: strategic consulting, support, and management of venture capital firms and companies, notably start-ups, active in the technology sector; the organization and management of sports projects or events as part of sponsorship aimed at promoting services in the field of marketing and branding (brand image); the creation, development, and production of audiovisual content, including scriptwriting, and script doctoring (the art of diagnosing and correcting the weaknesses of a script) as well as participation in cinematic, television, and entertainment projects. The company may also: participate in all real estate transactions, in Switzerland and abroad, carry out any real estate, financial, commercial, and industrial activity directly or indirectly related to its purpose; create branches or subsidiaries in Switzerland and abroad; acquire, manage, hold, and exploit stakes in all types of companies or businesses; grant loans or guarantees to partners or third parties, if this promotes its interests.