The company's purpose, both in Switzerland and abroad, is: the holding, management, acquisition, sale, transfer and exploitation of trademarks, patents and all other intellectual property rights, particularly in the field of watchmaking; the provision of advice and services in the field of watchmaking, particularly project management, business strategy and innovation; the import, export, distribution and trade of raw materials, components and finished products in the fields of watchmaking, medical, particularly for hair surgery and all other medical treatments. The company may also engage in any other activity that has a direct or indirect connection with these purposes; it may, in particular, establish branches in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire companies with an identical or similar purpose, or merge with such companies, carry out all operations and conclude all contracts that are suitable for developing and expanding its purpose or are directly or indirectly related to it.