Trading in goods of all kinds, in particular clothing, camping equipment, outdoor gear, protective equipment and toys. Providing services and consulting in the areas of e-commerce, marketing and events, as well as arranging outdoor experiences. The company may establish branches in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire similar or related companies or merge with them, and enter into any business or conclude contracts that are suitable to promote the purpose of the company or are directly or indirectly related to it. It can acquire, manage, encumber and sell real estate, intellectual property rights and licenses of all kinds.