The company's purpose is the import, export, manufacture, distribution and marketing of beverages, alcoholic or non-alcoholic, and all related consumer goods; the organization of events related to this field; the holding and management of public establishments; the sale and acquisition of vineyards; as well as the acquisition of participations in companies pursuing a similar purpose, excluding those that may hold real estate assets in Switzerland for residential purposes. The company may carry out, either on its own account or on behalf of third parties, all financial, commercial, industrial, movable and immovable transactions in Switzerland and abroad, directly or indirectly related to the main purpose or any similar object. The company may establish subsidiaries, branches and representative offices both in Switzerland and abroad. It may also provide financing for its own account, for subsidiaries or for third parties.