The company aims to provide services in the fields of information technology, creativity, as well as import and export of goods and services. In the field of information technology, the company specifically aims to provide services related to database architecture, machine learning/artificial intelligence (AI), analytics, software development, and consulting. In the creative field, the company specifically offers content creation and generative AI, as well as the production, exhibition, and trade of visual works and fashion items. The company can establish branches in Switzerland and abroad, participate in other companies, acquire or sell other companies. It can acquire, manage, and sell real estate and securities. It can carry out all commercial and financial transactions that may be conducive to the realization of its purpose. It can take out loans and grant them, provide guarantees and other securities, acquire, manage, and exploit intellectual property rights.