The company's purpose is to engage in trade in all its forms (purchase, sale, import, export, representation, investment) of goods of all kinds, particularly in the fields of automotive, energy, media and luxury, in its own name or on behalf of third parties, as well as providing related consulting services to companies. The company may: engage in any financial, commercial and industrial activity directly or indirectly related to its purpose; establish branches or subsidiaries in Switzerland and abroad; participate in any enterprise having a direct or indirect connection with its purpose; grant loans or guarantees to associates or third parties if it serves its interests.