The company aims to manufacture, trade, market, and manage goods, services, and brands of all kinds domestically and abroad. Specifically, in the areas of mobility and all types of sports (on land, water, and in the air, motorized or non-motorized), including sustainable mobility (e.g., e-mobility), the import and export of goods of all kinds, concept development, brand management, planning, financing, creation, establishment, organization, leasing, rental, consulting, and operation of retail outlets and branches, as well as the organization of events and the provision and brokerage of services of all kinds. The company can acquire, encumber, utilize, dispose of, manage, and hold claims, licenses, patents, inventions, processes, copyrights, trademarks, name rights, and other intangible assets. The company can establish branches and subsidiaries domestically and abroad and invest in other companies domestically and abroad, as well as conduct all business that is directly or indirectly related to its purpose. The company can acquire, encumber, relieve, dispose of, and manage real estate domestically and abroad. It can also provide financing for its own account and for third parties, as well as issue guarantees and sureties for subsidiaries and third parties. The company provides exclusively non-licensable services within the meaning of the Financial Institutions Act (FINIG).