The purpose of the company is to conduct research, development and manufacturing as well as purchasing/selling, marketing, distribution and offering repair services for watches, watch movements, watch components, jewelry, jewels, and other activities related thereto; providing services to affiliated companies and/or third parties; providing financial services, in particular financing, as well as acquiring participations, directly or indirectly, in any domestic or foreign company; carrying out all other business activities that are directly or indirectly related to the company's purpose. The company may establish branches in Switzerland and abroad and conduct real estate transactions in Switzerland and abroad, to the extent that this serves the company's purpose directly or indirectly.