The purpose of the company is to trade in physical and digital goods of all kinds, both in wholesale and retail. This includes, in particular, the sale and marketing through digital distribution channels (E-Commerce), marketplaces, mobile applications, and stationary sales outlets within Switzerland. The company develops, operates, and markets its own trading and product brands (private labels) and distributes products from other brand manufacturers. This includes, in particular, consumer goods, electronics, household goods, fashion, sports and leisure articles, lifestyle products, digital products, and related product groups. The purpose also includes: the development, procurement, production, design, and distribution of its own products. The setup and operation of online shops, E-Commerce platforms, sales platforms, digital products, and related IT infrastructure. The operation of stationary sales areas, showrooms, storage and logistics locations. Wholesale and retail, both online and offline. Participation in other companies, as well as the establishment, management, and leadership of subsidiaries. The establishment of a holding structure for the strategic management of affiliated companies. Cooperation with domestic or foreign partner companies, suppliers, service providers, or joint ventures. The company is authorized to take all measures that are suitable for promoting the company's purpose directly or indirectly. It can acquire, hold, and sell assets and rights, in particular, real estate, participations, brand and intellectual property rights, and technical infrastructure. The company is entitled to establish branches throughout the country and operate at the national level. Furthermore, it can grant loans to or receive loans from affiliated companies, in particular, subsidiaries or parent companies, assume guarantees, provide securities, or carry out other financings, provided that this serves the company's purpose.
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