The company's purpose is the conception, development, operation, and marketing of digital platforms and software-based applications, particularly using artificial intelligence technologies, to provide interactive communication and entertainment offerings as well as digital interaction and communication services. This also includes the economic exploitation through licensing, subscription models, and other digital distribution forms, as well as the provision of related services. The company may establish branches and subsidiaries in Switzerland and abroad, participate in other domestic and foreign enterprises, acquire or merge with similar or related companies, and enter into any transactions and conclude any contracts that are suitable to promote the company's purpose or are directly or indirectly related thereto.