The company's purpose, in Switzerland and worldwide, is to engage in all real estate activities, in particular sales, purchases, brokerage and management, excluding operations prohibited by the LFAIE; the development, distribution and marketing of all products, in particular interior and exterior furniture; the creation and publication of games, books and various publications, as well as the operation of a massage studio. It may, in Switzerland or abroad, establish branches, participate in other companies, acquire or establish companies with an identical or similar purpose, carry out all operations, excluding those prohibited by the LFAIE, and conclude all contracts that are suitable for developing its purpose or are directly or indirectly related to it.