The company's purpose is to operate cosmetics and wellness institutes, trade and distribute cosmetics, care products, wellness and sports equipment of all kinds, and provide services in the areas of gastronomy and event organization. Furthermore, it aims to trade in textiles and goods in retail, sell vehicles of all kinds, in particular motor and bicycles and their spare parts, components and accessories of all kinds, as well as driver equipment (including clothing), and provide all related services. The company can establish branches and subsidiaries in Switzerland and abroad, participate in other companies in Switzerland and abroad, and conduct all business that is directly or indirectly related to its purpose. The company can acquire, encumber, sell and manage real estate in Switzerland and abroad. It can also provide financing for its own account or for the account of third parties, as well as provide securities for the liabilities of affiliated companies.