The distribution, import, export, promotion and supply of goods and services at wholesale, retail and by correspondence, using any method, including through electronic commerce or any other telematic means. The provision of any service or activity of an advertising nature, as well as services related to incentive, promotion and loyalty services, preparing the necessary illustrative materials; services for contests or prize operations and events, including the preparation of technical plans and requests for authorizations. The acquisition of media space on various channels, digital and non-digital. The provision of specialized services to third parties, related to the IT and telematic sector, including the design, development, testing, implementation, management, start-up and distribution of technological and IT products and related assistance and consulting, maintenance, data storage and processing, creation, management, marketing and dissemination of hardware and software solutions, databases and commercial information (directory and statistical), also on behalf of third parties. Customer service activities, call center, order management, data entry on computer systems, in addition to any other back-office activity in general. Strategic, organizational, commercial, technical and research consulting and support services. Study of commercial, marketing, communication, distribution, advertising and IT initiatives. Feasibility studies, research and development of products and projects to modify and improve customer solutions, processes or services and other activities including the development of projects, designs and plans. Granting financing to controlled and/or affiliated entities, acquiring and managing participations in companies, in any country, provided they have activities related and compatible with those of the company. Finally, carrying out all commercial, industrial and financial operations, movable and immovable, deemed necessary or useful for achieving the company's purpose.