The company's purpose is to operate jewelry and watch stores, as well as to produce and trade in jewelry and precious stones of all kinds. Additionally, the company's purpose is to operate hairdressing salons with cosmetic treatments, pedicure, manicure, and hair removal, as well as to trade, import, export, and sell cosmetic products and goods of all kinds. The company may establish branches and subsidiaries in Switzerland and abroad, participate in other companies in Switzerland and abroad, and conduct all business that is directly or indirectly related to its purpose. The company may acquire, encumber, sell, and manage real estate in Switzerland and abroad. It may also provide financing for its own account or for the account of third parties, as well as provide guarantees and sureties for its subsidiaries and third parties.