The company aims to develop, manufacture, market and distribute products, in particular gadgets and accessories for babies and toddlers as well as related articles. It can trade in goods of all kinds and provide services in the areas of product development, consulting and distribution. The company can establish branches and subsidiaries in Switzerland and abroad and participate in other companies in Switzerland and abroad, as well as conduct all business that is directly or indirectly related to its purpose. The company can acquire, hold, manage, exploit and sell real estate and intellectual property rights in Switzerland and abroad. It can also provide financing for its own account or for the account of third parties, as well as provide guarantees and sureties for subsidiaries and third parties.