The creation of jewelry and accessories and in general of products for goldsmithing; the purchase and sale and trade of jewelry, precious stones and precious metals. It can also carry out its activity online and on the Internet; it can take on representations and participate in other activities with similar purposes. The company can grant direct or indirect financing to third parties, including the company's shareholders or companies in which they participate, through loans or other financing methods, or through guarantees of any kind, with or without consideration. The company can also carry out all activities directly or indirectly connected with the purpose, establish branches, secondary offices, subsidiaries and agencies and participate in any form in companies with similar purposes, both in Switzerland and abroad.