The company's purpose is the operation of public establishments such as bars, pubs, cafes, as well as the trade, purchase, sale, distribution, and importation of alcoholic and non-alcoholic beverages. It may, as a secondary purpose, participate in any enterprises and carry out any mobile, real estate, financial, and commercial operations directly or indirectly related to the achievement of its purpose; grant loans to its shareholders and to third parties, act as a guarantor for loans subscribed by shareholders or third parties, guarantee these loans by remission or the pledging of mortgage titles or by the subscription of any other commitment, if this favors its interests; create branches in Switzerland or abroad.