The company's purpose is to design, develop, produce, market and distribute eyeglasses, optical products and accessories. Additionally, it can offer services in the fields of marketing, branding, retail and digital platforms. The company can hold, manage and sell intellectual property rights, including patents, trademarks and designs. In particular, it can grant licenses for its trademark rights. The company can establish branches and subsidiaries in Switzerland and abroad and participate in other companies in Switzerland and abroad, as well as conduct all business that is directly or indirectly related to its purpose. The company can acquire, encumber, sell and manage real estate in Switzerland and abroad. It can also provide financing for its own account or for the account of third parties, as well as provide guarantees and sureties for subsidiaries and third parties.