The company's purpose is to make investments in all types of financial products. The company may: engage in any financial, commercial or industrial activity, whether movable or immovable, directly or indirectly related to its purpose; develop its activity both in Switzerland and abroad, without geographical limitation; participate in all companies having a direct or indirect relationship with its purpose, acquire or found them. Furthermore, the company's purpose includes all activities related to photography, from design to the assignment of image rights and related trade. The company may engage in any financial, commercial, industrial, movable or immovable activity, directly or indirectly related to its purpose or likely to promote its realization, conclude contracts that are likely to develop its activities or relate to them directly or indirectly, receive products in the form of interest, commissions and dividends, create branches or subsidiaries in Switzerland and abroad, take participations, acquire or create identical or similar companies, participate in all companies having a direct or indirect relationship with its purpose. It may carry out these operations both on its own account and on behalf of third parties. It may grant loans and provide guarantees in favor of any person, in particular its associates and managers.