operation of a global design and communication agency, print and digital publishing, consulting, advice and luxury expertise in the field of creation, brand images; the company may carry out all movable and immovable transactions and conclude all contracts that are intended to develop its purpose or relate directly or indirectly to it, exercise any financial, commercial, tourist and industrial activity directly or indirectly related to its purpose, create branches or subsidiaries in Switzerland and abroad, participate in all companies having a direct or indirect relationship with its purpose, grant loans or guarantees to associates or third parties, if it serves its interests.