The company aims to create and distribute, as well as trade in, works of art, particularly in the fields of photography, film, literature, and multimedia, and to provide related services. It may also organize exhibitions, provide consulting services, and operate art galleries. The company may establish branches and subsidiaries in Switzerland and abroad, participate in other companies, acquire or sell other companies, or sell acquired companies. It may take out and grant loans, provide guarantees and other securities, and acquire, manage, encumber, and sell real estate, securities, intellectual property rights, and licenses. It may carry out all commercial and financial transactions that may be conducive to the realization of its purpose.