The company aims to provide, have provided and mediate services, in particular in the fields of sports, medicine, nutrition, gastronomy, culture and politics, as well as consulting and marketing of athletes. The company can acquire, manage and sell marketing, advertising, image, name and intellectual property rights and domains. It can organize, mediate and conduct events and courses, and trade in goods of all kinds. The company can establish branches in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire or merge with similar or related companies, acquire, manage and sell real estate, and enter into all transactions and conclude contracts that are suitable to promote the purpose of the company, or that are directly or indirectly related to it.